Business Priestess Activation™

I Lost a Huge Client: Why I Didn't Freak Out & Why You Shouldn't Either

Elizabeth Rowan Season 1 Episode 6

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0:00 | 9:32

I lost a huge client—and I didn’t freak out. In this audio drop, I speak to why this wasn’t a setback—it was an invitation to uplevel (again). Listen to this when business makes room for your next manifestation.

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SPEAKER_00

Welcome to Business Priestess Activation, audio drops for mystics in business where entrepreneurship is ritual, strategy is soulcraft, and expansion is inevitable. I'm Elizabeth Rowan, spiritual mentor, yogi, and business priestess. Here we don't do formulas, we do fire. These transmissions are potent activations to ignite your long-term strategy, self-leadership, energetic mastery and embodiment, and lasting legacy in the world. Because your sacred work isn't just business, it's business and being. Let's begin. If you have ever lost a client, which of course you had, if you have just lost a client, if you lost who you thought was about to be a client, listen to this closely and save this episode. I lost a huge client, truly at dawn, Monday morning of this week. Why I didn't freak out and what I did instead. Okay, number one. And I tell clients this all the time. I've never not gotten another client. You have never not gotten another client. Losing one client does not mean losing momentum. And the only way that you quote, fail is by deciding the loss means something it doesn't. We're gonna get back to that. Number two, I know how to make money. I know how to make money. This isn't my first rodeo. I've built, scaled, and sustained a business rooted in aligned wealth creation and will be as of this summer 14 years as this business owner. When you truly know how to generate income, one loss is not a crisis, it is an opening. Hear me again on that. When you truly know how to generate income, one loss is not a crisis, it's an opening. All right, so we've covered number one, I've never not gotten another client. I know how to make money, you know how to make money. Number three, I stopped making things mean things they don't mean. I think that also warrants repeating. I stopped making things mean things they don't mean. The client leaving has actually nothing to do with me. It doesn't mean that my work isn't powerful or profound or that I'm off track or that I dropped the ball in the sales conversation. It simply means something shifted, and I get to decide what comes next. Sidebar. I was not surprised to lose this client. I spent the bulk of last year in this substantial inner pivot, you might call it, around my work and who I was calling in, who I was outgrowing. And it became very clear where I had made compromises that were no longer in my best interest or also supporting not just my clients' expansion, but my own. So I stopped making things mean things they don't mean. This one's huge. I see that take clients out all the time until we get this really embodied, and then you're unstoppable. Okay, number four. I understand alchemy and duality. Losing something means space just opened up for something bigger. Instead of grasping, I let it breathe and trust the reconfiguration. Everyone here is a mystic, a yogi, an alchemist in your way, and you know the power of the pullback of the bow and arrow only to be slingshot forward. So I actually, this is the level of my shadow work, and I mentor clients on this as well. I actually have learned to love when it quote looks like things are shifting, not shaking out like I wanted, because I know that the actual leap forward is any day now. Number five, on a logistical level, nobody wants to lose a client. Money is real. Yes, money is an energy and it's also a practicality, which is why in my business and in my clients' businesses, we have foundations of monthly recurring revenue. My business is not built on quick wins, it's designed for sustainability. No one client holds the structure of the whole thing that I've built. This is why the first pillar inside Fire Transformation Mastermind is long-term strategy. And if you listen to a previous episode about why I was taking the mastermind from live launch to an evergreen model, I speak to this in there. So the big picture long-term strategy is much more than three months, six months, 12 months, even two years. It's February of 2025, and I have clients booked through April of 2026. That's 14 months out. That means I have a cushion in the interest of, or in the case rather, of clients coming in and dropping out and coming in and dropping off. So the foundation of monthly recurring revenue is, in my opinion, the primary way that your business actually becomes sustainable and supports and resources you. Okay, last but not least, it would be so easy for me to fuel the loss of a client with scarcity or the abundant, empowered alternative is to fuel it with positive forward momentum. So, fear energy, we all know this intellectually. However, when you get in the practice of, wow, I'm gonna let these emotions move through while not making decisions based on their short-term transient nature. Because making decisions from fear and scarcity energy is where you at best stall out, at worst go backwards. So miss me with the contracting, desperate, misaligned, graspy energy. We're here for expansion. Seeing the redirection and stepping into something bigger. I choose expansion, my clients choose expansion. So from the top, why I didn't freak out. Why you will not freak out either. I've never not gotten another client. Repeat that after me. I know how to make money. I stopped making things mean things they don't. I understand alchemy and duality. I have a foundation in my business of monthly recurring revenue. I could fuel this with scarcity, or I could fuel it with priestess level embodied momentum. So what I did instead, instead of the freak out, I celebrated being so clear in my frequency that only my highest alignment clients come in. If they weren't the right fit anymore, that means I'm calibrating to something even more powerful. The other thing that I did, I reinvested in my business, mentors, trademarks, and the vision. I'm recording this on a Wednesday. I heard from the client Monday morning. All of this has happened in 48 hours. It's great. I did not let it take me out. Instead of shrinking, I doubled down. I put money into legal protections, expansion, mentorship because my long-term vision is so much bigger than just one client. And I know for a fact that yours is too. A client leaving doesn't stop you, it clears the path. And your power is in how you move next. DM me if this resonates. Stay tuned for more on Invisible R O I.